Craft Media http://www.craftmediany.com/blog socially conscious advertising Fri, 24 May 2013 18:32:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Join a CSA http://www.craftmediany.com/blog/2013/05/join-a-csa/ http://www.craftmediany.com/blog/2013/05/join-a-csa/#comments Fri, 24 May 2013 18:28:43 +0000 leahmh http://www.craftmediany.com/blog/?p=1234 Looking for a way to get access to locally grown, pesticide-free veggies in NYC? I’m proud to be part of the core team at the Central Park West CSA and we’re accepting members through the end of the month. Founded 4 years ago by Forefront Church‘s Jonathan Williams, all veggies are sourced from Angel Family Farm and fruit from Breezy Hill orchard.

Learn more about Angel Family Farm here:

Click here to view the embedded video.

If you’re not on the upper west side, Just Food has a great database of CSAs in the city. It’s a great way to support local farmers and challenge your culinary skills with new produce each week!

Share/Bookmark

]]> http://www.craftmediany.com/blog/2013/05/join-a-csa/feed/ 0 REMADE USA Relaunch http://www.craftmediany.com/blog/2013/05/remade-usa-relaunch/ http://www.craftmediany.com/blog/2013/05/remade-usa-relaunch/#comments Mon, 13 May 2013 21:37:45 +0000 leahmh http://www.craftmediany.com/blog/?p=1226 I’m a long-time fan of Shannon South‘s work. Her handbags are beautifully crafted, feminine without being girly and made from sustainably sourced materials. Without a doubt she is a talented designer and artist. But perhaps lesser recognized, is her incredible business savvy. It’s not an easy market to succeed in, with barriers to entry relatively low and so many new designers coming in and out of the space. But, Shannon’s been at it since 2009 and has made a series of thoughtful, strategic changes to her business model in the time since. If I was a betting woman, my money would be on her.

The latest of these shifts is a return to the place where it all started. Remade USA has re-launched as a service to have your leather jackets re-purposed into one-of-a-kind handbags. Loving her tagline: “Upcycle your memories”.

Photo Credit: Jennifer Sarkilahti

To celebrate the launch, they’ve partnered with The Collective to run the Remake My Leather Challenge. Submit your personal story about your old leather jacket to win a redesign into a new bag.

Find out more about the process on the newly re-launched Remade USA site and follow Shannon’s work on her blog at blog.shannonsouth.com.

Share/Bookmark

]]> http://www.craftmediany.com/blog/2013/05/remade-usa-relaunch/feed/ 0 Happy Earth Day! http://www.craftmediany.com/blog/2013/04/happy-earth-day/ http://www.craftmediany.com/blog/2013/04/happy-earth-day/#comments Mon, 22 Apr 2013 16:29:56 +0000 leahmh http://www.craftmediany.com/blog/?p=1220 It’s a beautiful crisp spring day here in NYC. Sun shining, blossoms and baby green leaves blowing in the wind, and the combination of bird song, roaring trucks, whirring street cleaners and car honking that is undeniably New York.

Take a moment today to spend some time outside and notice the amazing beauty that surrounds you, wherever you are. And as you do, perhaps capture a snapshot to submit to Loomstate’s Eath Day Instagram contest:

Share/Bookmark

]]> http://www.craftmediany.com/blog/2013/04/happy-earth-day/feed/ 0 Dove: Beautify http://www.craftmediany.com/blog/2013/04/dove-real-beauty/ http://www.craftmediany.com/blog/2013/04/dove-real-beauty/#comments Fri, 19 Apr 2013 00:08:04 +0000 leahmh http://www.craftmediany.com/blog/?p=1211 I am loving this clever campaign out of Olgivy Toronto for Dove. They created a photoshop action under the name Beautify, that simply undid all the edits of manipulations the re-toucher had completed and added the text: “Don’t manipulate our perceptions of real beauty. #dovepositivechange”

Curious to see how many downloads it got and what the reactions were but definitely an innovative approach to an issue Dove has been dedicated to tackling for over a decade.

Click here to view the embedded video.

Share/Bookmark

]]> http://www.craftmediany.com/blog/2013/04/dove-real-beauty/feed/ 0 Winter Sales! http://www.craftmediany.com/blog/2013/03/winter-sales/ http://www.craftmediany.com/blog/2013/03/winter-sales/#comments Fri, 01 Mar 2013 17:19:59 +0000 leahmh http://www.craftmediany.com/blog/?p=1197 Support sustainable apparel and save $$ with some great sales from Nau and Alternative Apparel:

Share/Bookmark

]]> http://www.craftmediany.com/blog/2013/03/winter-sales/feed/ 0