Category — Socially Conscious Advertising

New Year, New Perspective

It is a blessing to do the work we do at Craft – to help clients we believe in grow their business and start and end each day feeling like what we do matters. But, you never know how life will evolve; how one step in the direction of your heart will influence a thousand after it. When I started Craft 4 years ago, I never could have imagined all the ways it would have changed my life and outlook on the world. This is my new sweet spot:

The sweet spot. Image by Anaïs Bock http://www.meetanais.com/

Some of this change has been really uncomfortable – forcing me to break out of habits or ways of working and being that had served me so well in the past. Other parts have felt as natural as diving into a pond on a warm summer day, or leaning into a fire after an afternoon outside in the snow. Perhaps the hardest piece was finding the courage to listen to that voice inside of me calling for a slower pace, more connection with nature, and stronger sense of community.

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January 8, 2015   2 Comments

OKA b. By Clear Films Productions

Love this new promo piece for OKA b. from friends Danielle Bernstein and Jason Maris at Clear Films Productions. Beautiful profile of a smart, socially aware and innovative company.

September 19, 2013   No Comments

Music For Tomorrow

There’s nothing quite like shooting a film about an organization to get to know what drives and motivates all those involved. Yesterday I had the pleasure of helping out good friend and co-conspirator Danielle Bernstein on a Clear Films Productions shoot for Music for Tomorrow. We braved the summer heat and lugged gear all around town to document the Music for Tomorrow experience – from the musician’s perspective, the booker’s perspective, and key staff and organizational leaders.

Danielle Bernstein with the event photographer outside O'Nieal's.

In my mind, any day that ends with a glass of Sauvignon Blanc, listening to the soul stirring music of Lauren Henderson, is a day well lived. As her band enchanted the crowd at (surprisingly good) O’Nieal’s on Grand, the vision and impact of Music for Tomorrow could be felt so strongly.

Their slogan, “Book a band, create a job”, showcases the simplicity and ease, but the message from all those we spoke with throughout the day was that of a drive that was much more deeply rooted. They believe in the transformative power of music broadly, jazz in particular. They want to celebrate the artists that create that music and make it as accessible to people as possible. A worthy and welcome cause.

June 27, 2013   No Comments

REMADE USA Relaunch

I’m a long-time fan of Shannon South‘s work. Her handbags are beautifully crafted, feminine without being girly and made from sustainably sourced materials. Without a doubt she is a talented designer and artist. But perhaps lesser recognized, is her incredible business savvy. It’s not an easy market to succeed in, with barriers to entry relatively low and so many new designers coming in and out of the space. But, Shannon’s been at it since 2009 and has made a series of thoughtful, strategic changes to her business model in the time since. If I was a betting woman, my money would be on her.

The latest of these shifts is a return to the place where it all started. Remade USA has re-launched as a service to have your leather jackets re-purposed into one-of-a-kind handbags. Loving her tagline: “Upcycle your memories”.

Photo Credit: Jennifer Sarkilahti

To celebrate the launch, they’ve partnered with The Collective to run the Remake My Leather Challenge. Submit your personal story about your old leather jacket to win a redesign into a new bag.

Find out more about the process on the newly re-launched Remade USA site and follow Shannon’s work on her blog at blog.shannonsouth.com.

May 13, 2013   No Comments

Happy Earth Day!

It’s a beautiful crisp spring day here in NYC. Sun shining, blossoms and baby green leaves blowing in the wind, and the combination of bird song, roaring trucks, whirring street cleaners and car honking that is undeniably New York.

Take a moment today to spend some time outside and notice the amazing beauty that surrounds you, wherever you are. And as you do, perhaps capture a snapshot to submit to Loomstate’s Eath Day Instagram contest:

April 22, 2013   No Comments