Category — Online Advertising

It’s always an honor to get to use the skills from your professional work to help family or a loved one so when my mom decided to take the plunge into the world wide web I was thrilled to be able to leap with her.

The result, thanks to the great design and development work of David Ostroff, is a deceptively simple portfolio site that showcases her work and really lets their colors and composition shine.

Thanks to everyone who helped along the way and mom for trusting me to represent her image digitally.

November 24, 2010   No Comments

What's in a Name?

As the internal and external  lines get increasingly blurry in big business, expect more embarrassing debacles like the recent GM memo apparently issued to employees in an effort to standardize corporate branding – employees were instructed not to refer to the brand as “Chevy”, in favor of the more formal “Chevrolet”.

Dealers are even reported to have set up “Chevy Jars” like the age old swear jars from our childhood where employees who use the word Chevy are forced to pitch in a quarter. Please hold your jokes about this being Chevrolet’s secret path out of bankruptcy. This is serious remember!

Well, soon enough corporate execs realized that you can’t just “memo” your way to a new brand identity and then promptly issued this corporate response which is just so bad I don’t even know where to begin.

June 12, 2010   No Comments

Michael Bublé x Nordstrom

In follow up to the post earlier this week on brand collaborations, another company doing it well. Nordstrom is sponsoring Michael Bublé’s Crazy Love national tour and has started releasing tongue-in-cheek webisodes chronicling the tour along with a full microsite subtly highlighting the connections between the artist and the brand. The best part of all this work? They let Michael do what he does well and give him room to shine.

April 15, 2010   No Comments

Pepsi's Refresh Project

Yet another example of how fueling my Lost addiction is actually “working” (I like to apply this logic to most of my addictions but…) – Saw an ad during the season premiere for Pepsi’s Refresh Project. To me, this is non-traditional advertising at its best: campaign funds go directly to help good things happen and, because it is supportive of an ethos that resonates with Pepsi’s brand values and supported by a serious non-traditional campaign, the brand gets great exposure as well.

Finalists are announced March 1st so of course it still remains to be seen what the quality of submissions looks like, who gets selected, and how well they highlight the programs after the fact – but as of now they have potential to have a major winner on their hands.

February 10, 2010   No Comments