Category — Advertising

OKA b. By Clear Films Productions

Love this new promo piece for OKA b. from friends Danielle Bernstein and Jason Maris at Clear Films Productions. Beautiful profile of a smart, socially aware and innovative company.

September 19, 2013   No Comments

Happy Earth Day!

It’s a beautiful crisp spring day here in NYC. Sun shining, blossoms and baby green leaves blowing in the wind, and the combination of bird song, roaring trucks, whirring street cleaners and car honking that is undeniably New York.

Take a moment today to spend some time outside and notice the amazing beauty that surrounds you, wherever you are. And as you do, perhaps capture a snapshot to submit to Loomstate’s Eath Day Instagram contest:

April 22, 2013   No Comments

Dove: Beautify

I am loving this clever campaign out of Olgivy Toronto for Dove. They created a photoshop action under the name Beautify, that simply undid all the edits of manipulations the re-toucher had completed and added the text: “Don’t manipulate our perceptions of real beauty. #dovepositivechange”

Curious to see how many downloads it got and what the reactions were but definitely an innovative approach to an issue Dove has been dedicated to tackling for over a decade.

YouTube Preview Image

April 19, 2013   No Comments

Subaru ‘Share the Love’

If you purchased or leased a new Subaru before January 2nd of this year, Subaru’s Share the Love Event let’s you donate $250 from your purchase to a choice of 5 major charities.

Their program was started 5 years ago and though $250 seems like a modest amount from a new car purchase, 100,000 customers later they have donated nearly $25 Million to charity. It’s a testament that when it comes to triple bottom line programs, often the simplest ideas are the best.

Make your selection here.

YouTube Preview Image

January 8, 2013   No Comments

Forefront Church in Brooklyn

Jonathan Williams is not your typical Pastor. His services quote everything from Jack Handy’s “Deep Thoughts” to Homer Simpson to more traditional Bible passages. He’s a young father juggling the demands of family, work and community – all the while striving to make a difference however he can. So, when he approached me this summer about helping create a marketing campaign to support the launch of Forefront Church’s new outpost in Brooklyn, I knew it was a fit for the work we do at Craft.

True to Craft’s commitment to action-oriented campaigns and Forefront’s commitment to cultivating the community they serve, we sought out strategic partners to collaborate with – creating custom programming or supporting events already in the works.

The first of these is a storytelling event curated by Brooklyn Based and offered free with RSVP. Sleepless in Brooklyn: A Night of Storytelling with Parents, Writers and Performers. Saturday, October 6, 7:30pm-9pm, doors at 7pm @ Roulette.

OVERVIEW via Brooklyn Based:

“If you’re raising kids in Brooklyn, you’re already tougher than your average Brooklynite–able to navigate subways with strollers, ignore disapproving glares, and strong-arm your child’s way into a good school–all on two hours of sleep.

You commiserate plenty with your partner and friends, and spend part of any date night talking about your kids. Why not laugh about your crazy-makers with Brooklyn’s best storytellers, instead? Line up a sitter on Saturday, October 6, and join us at Roulette as parents and authors Amy Sohn (Motherland), Victoria Brown (Grace in the City), Eliza Factor (The Mercury Factor), Abby Sher (Amen, Amen, Amen), Dave Mandl (The Believer, The Brooklyn Rail) and comedian Charles Star, our host for the evening, share tales about the highs and lows of parenthood.”

We also decided to integrate a OOH component with posters in Park Slope featuring quotes that represent the type of thinking embodied in Forefront’s community.

Forefront Church begins its progressive services at Roulette this Sunday, September 23 at 11 am  (details here). Check them out!

September 20, 2012   No Comments