Forefront Church in Brooklyn

Jonathan Williams is not your typical Pastor. His services quote everything from Jack Handy’s “Deep Thoughts” to Homer Simpson to more traditional Bible passages. He’s a young father juggling the demands of family, work and community – all the while striving to make a difference however he can. So, when he approached me this summer about helping create a marketing campaign to support the launch of Forefront Church’s new outpost in Brooklyn, I knew it was a fit for the work we do at Craft.

True to Craft’s commitment to action-oriented campaigns and Forefront’s commitment to cultivating the community they serve, we sought out strategic partners to collaborate with – creating custom programming or supporting events already in the works.

The first of these is a storytelling event curated by Brooklyn Based and offered free with RSVP. Sleepless in Brooklyn: A Night of Storytelling with Parents, Writers and Performers. Saturday, October 6, 7:30pm-9pm, doors at 7pm @ Roulette.

OVERVIEW via Brooklyn Based:

“If you’re raising kids in Brooklyn, you’re already tougher than your average Brooklynite–able to navigate subways with strollers, ignore disapproving glares, and strong-arm your child’s way into a good school–all on two hours of sleep.

You commiserate plenty with your partner and friends, and spend part of any date night talking about your kids. Why not laugh about your crazy-makers with Brooklyn’s best storytellers, instead? Line up a sitter on Saturday, October 6, and join us at Roulette as parents and authors Amy Sohn (Motherland), Victoria Brown (Grace in the City), Eliza Factor (The Mercury Factor), Abby Sher (Amen, Amen, Amen), Dave Mandl (The Believer, The Brooklyn Rail) and comedian Charles Star, our host for the evening, share tales about the highs and lows of parenthood.”

We also decided to integrate a OOH component with posters in Park Slope featuring quotes that represent the type of thinking embodied in Forefront’s community.

Forefront Church begins its progressive services at Roulette this Sunday, September 23 at 11 am  (details here). Check them out!


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